The 2018 FIP congress in Glasgow, Scotland, invites pharmacy practitioners and pharmaceutical scientists from around the world to come together to consider ways of extending the role of pharmacists so that they play a full part in ensuring patients, and health systems, achieve full benefit from the medicines people take. The one-size-fits-all approach is clearly failing many patients around the globe for the pharmacological treatment of disease. Pharmacists and pharmaceutical scientists are uniquely trained and qualified health care professionals capable of personalising therapy for improving patient outcomes.